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## C 442089: MAJOR AUDIO-VISUAL COMMUNICATIONS
KEY WORD : ANALYSIS, AIDS, ADOLESENTS, POSTERS, FOLDERS
NIJITA BOONYARATTAPHUN : AN ANALYSIS OF FORMAT AND CONTENT OF
POSTERS AND FOLDERS FOR DISSEMINATING AIDS KNOWLEDGE FOR ADOLESCENTS,
BANGKOK METROPOLIS
THESIS ADVISOR : ASST. PROF. PRASAK HOMSANIT, Ed. D., 210 pp. ISBN 974
– 584 – 505 – 1
The purposes
of the study were : (1) to analyze format, concerning components and features
of posters and folders for disseminating AIDS knowledge for adolescents
in Bangkok Metropolis, and (2) to analyze the content in posters and folders
concerning cause, contagiousness, prevention, symptom, treatment and counseling
and blood analysis centers of AIDS. The population employed in this study
were 24 posters and 22 folders for disseminating AIDS knowledge published
in Bangkok in 1992. The findings were :
1. Most of
the posters consisted of heading and subheading. One color and on letter
– size were employed in either headings, or subheadings, or copies. They
were : heading : ? “ or 1” ; subheading : ? “ or ?” ; and copy : ?” .
Colors of letters used were : heading : warm tone, subheading : white
; and copy : black. Color of letter was contrasted with background color.
Headings were designed to inform or to persuade, while subheadings and
copies were designed to educate. Most illustrations were colored cartoons.
Most colors were not natural color but they were in the same tonality
: warm tone color 25-50%, cool tone color 50-75%. The size of most posters
were 15''x21''. Illustration occupied greater area than written messages.
The posters were designed to exhibit the following design principles :
balance, contrast , unity, harmony, logos, preventive concept. Point of
attention was elicited through the use of an illustration.
2. Most of
the f orders consisted of heading, subheading and copy. One color land
one letter-size were employed in either headings, or subheadings, or copies.
Type of letters used were round-headed letters and the letter size were
as followings: heading : 36, 48-60 points, or ?” ; subheading : 18-24
points ; copy : 14 points. Colors of letters used were as following: heading;
warm tone, subheading and copy : black. Color of letters was contrasted
with background color. Heading, subheading, and copies were designed to
inform or persuade, and educate. Color Cartoons were used in the illustration.
Most colors in the illustration were natural color in the same tonality
which were: warm tone color 25-50%, cool tone color 25-50%. Most of the
folders had front and back cover with total of 6 pages. Most of the contents
were descriptive and completely presented within each subheading in the
following orders: cause, contagiousness, prevention, logos, preventive
concept.
3. Only one
concept was presented in each poster while four concepts were mostly presented
in each folder.
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